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Approximate U.S. television broadcast dayparts for weekdays (Eastern Time Zone).

In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time.

North America[edit]

On radio[edit]

Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings. in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.).

In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when children were presumably asleep. Even today, the Federal Communications Commission (FCC) dictates less stringent decency requirements for programming aired between the hours of 10:00 p.m. and 6:00 a.m. local time.

The drive time dayparts coincide with rush hour; these dayparts are traditionally the most listened-to portions of the schedule, since these are the times when most people are in their cars, where vehicle audio remain nearly ubiquitous. Most stations (both talk and music) air local programming in one or both drive time slots. The midday, or 'at work' slot, has in recent years become particularly prone to voice-tracking, as large station ownership groups cut costs and use supposedly local jocks at multiple stations (often in different time zones). Music stations often are careful not to repeat songs during the midday shift, as they generally have a captive audience, and will often use '9 to 5 No Repeat Workdays' and all-request or specialty lunch hours to lure listeners and air a broader variety of music. Evenings are a popular time for syndicated programs, while overnights are generally automated, either with or without a voice-tracked jock, though there are a few niche programs that target special audiences in the overnight and early morning hours (Coast to Coast AM, Red Eye Radio and The National Farm Report, among them). On weekends, music stations often air syndicated programming, without regard to time slots (though Saturday nights often remain live with either local or syndicated hosts, especially on oldies and country music stations, to take requests) and talk stations air niche network shows or brokered programming. Religious programming often airs on Sunday mornings.

In talk radio, where voice tracking is impossible and syndicated content is live and national, these lines blur somewhat. The Rush Limbaugh Show airs in a time slot that is in midday in all time zones, but other than that and overnight shows such as Coast to Coast AM, a show that airs in a slot corresponding to afternoon drive time in the Pacific Time Zone (for instance, The Lars Larson Show) would fall into a less-listened-to evening time slot on the East Coast. Similarly, a show that airs during early midday on the East Coast (such as the Glenn Beck Program) would be aired during the morning drive time period on the West Coast, and may not live up to the expectations of listeners expecting local, informative content. The general solution for this problem is to broadcast delay programming to fit schedules, though another problem develops where West Coast listeners are unable to interact with those programs unless they stream them live from a station east of them.

On television[edit]

In the United States, dayparting is by far the most common among the Big Three television networks (ABC, NBC and CBS), all three of which continue to produce programming for a wide array of audiences (a programming strategy known as full-service radio). This is also generally true of other countries where the major terrestrial broadcasters have more general audiences.

Cable and satellite channels, most of which cater to smaller niche audiences, generally use much simpler programming strategies: infomercials in the morning, rerun (often in block programming or marathon format) in the daytime, and feature programming in prime time, replayed in late night (though this structure varies, some channels may opt not to lease out certain time periods to infomercials and program overnight and morning time periods with entertainment programs instead). United States cable news outlets typically program a network-style morning show, rolling news coverage in the daytime with opinion programming or long-form documentaries at night; ESPN follows a similar format, but with sporting events in prime time, while its opinion programs air primarily on sister outlet ESPN2. Stations such as MTV, BET and VH1 that feature music programming may devote their morning and/or midday blocks to music video. Children's channels such as Disney Channel and Nickelodeon generally air programs for preschool children during the early morning hours in the form of blocks such as Nick Jr. and Disney Junior, PBS carries a similar lineup called PBS Kids, while broadcast networks carry syndicated content; some air older programs (such as reruns of classic cartoons such as Looney Tunes and Tom and Jerry on Cartoon Network) at midday while children are at school, while programs for older school-age children and high school-aged teenagers air in the late afternoon slot. During prime time, programs that are generally aimed at the entire family (such as movies, which Disney Channel often airs) are common. Cartoon Network switches from children's programming content later in the evening to carry adult-oriented live-action/animation block Adult Swim, which runs through late night.

Daytime[edit]

On television, like on radio, the day is divided into similar dayparts, although the times have been blurred somewhat. In general, breakfast television programs air between 7:00 and 10:00 a.m.; on television network, these are usually long-form news programs featuring entertainment, light fare and features aimed toward women. Until the 1970s or so, children's programs such as Captain Kangaroo aired in this time slot (since that time, however, the school day has started earlier, making such programs less viable).

After breakfast comes daytime television, which targets college students, older retirees and the ever-shrinking base of stay-at-home moms and housewives; the soap opera, tabloid talk show, court show and (much more rarely since the 1990s) the game show are popular genres in this daypart. In the United States and Canada, a local midday news broadcasting also airs during the noon hour on most stations as well (this is not always the case; some stations may schedule their midday newscasts up to one hour earlier). PBS and other noncommercial public broadcasting networks generally broadcast educational programs aimed at children, especially toddlers and preschool children (such as Sesame Street) throughout the early and later part of the daytime slot, while some show other alternative programs such as cooking programs during the midday period. Cable and satellite television networks generally broadcast an occasional movie during the daytime slot or acquired programs during prim

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